:root {
  color-scheme: light;
  --bg: #f6f4f1;
  --text: #1b1b1b;
  --muted: #5c5c5c;
  --accent: #2f5cff;
  --accent-dark: #1e3ec8;
  --soft: #ffffff;
  --line: #ded8d1;
  --highlight: #f0eadf;
}

* {
  box-sizing: border-box;
}

body {
  margin: 0;
  font-family: "Inter", "Segoe UI", system-ui, -apple-system, sans-serif;
  color: var(--text);
  background: var(--bg);
  line-height: 1.6;
}

img {
  display: block;
}

.image-cover {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

a {
  color: inherit;
  text-decoration: none;
}

header {
  padding: 24px 6vw 10px 6vw;
}

.nav {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 16px;
}

.brand {
  font-weight: 700;
  letter-spacing: 0.02em;
  text-transform: uppercase;
}

.nav-links {
  display: flex;
  align-items: center;
  gap: 18px;
  flex-wrap: wrap;
}

.nav-links a {
  padding: 6px 0;
  border-bottom: 2px solid transparent;
}

.nav-links a:hover,
.nav-links a:focus {
  border-bottom-color: var(--accent);
}

.ad-label {
  font-size: 0.85rem;
  padding: 6px 10px;
  border-radius: 999px;
  background: #e3e8ff;
  color: #1f2d7a;
}

main {
  display: flex;
  flex-direction: column;
  gap: 70px;
  padding: 10px 6vw 80px 6vw;
}

.section {
  padding: 40px 0;
}

.section-alt {
  padding: 50px 6vw;
  margin: 0 -6vw;
  background: var(--soft);
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}

.split {
  display: flex;
  align-items: stretch;
  gap: 36px;
  flex-wrap: wrap;
}

.split.reverse {
  flex-direction: row-reverse;
}

.split-content {
  flex: 1 1 320px;
  display: flex;
  flex-direction: column;
  justify-content: center;
  gap: 18px;
}

.split-media {
  flex: 1 1 320px;
  border-radius: 24px;
  overflow: hidden;
  background-color: #d9d5d0;
  min-height: 320px;
  display: flex;
}

.split-media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.hero-media {
  background-position: center;
  background-size: cover;
}

.hero-analytics {
  background-image: url("https://images.unsplash.com/photo-1460925895917-afdab827c52f?w=1400&q=80");
}

.hero-media .hero-overlay {
  width: 100%;
  height: 100%;
  display: flex;
  align-items: flex-end;
  justify-content: flex-start;
  padding: 28px;
  background: linear-gradient(120deg, rgba(27, 27, 27, 0.7), rgba(27, 27, 27, 0));
  color: #fff;
}

.hero-title {
  font-size: clamp(2rem, 4vw, 3.4rem);
  margin: 0;
}

.tag {
  font-size: 0.85rem;
  text-transform: uppercase;
  letter-spacing: 0.12em;
  color: var(--muted);
}

.cta-row {
  display: flex;
  gap: 14px;
  flex-wrap: wrap;
}

.cta-button,
.ghost-button {
  padding: 12px 20px;
  border-radius: 999px;
  border: none;
  font-weight: 600;
  cursor: pointer;
  display: inline-flex;
  align-items: center;
  justify-content: center;
}

.cta-button {
  background: var(--accent);
  color: #fff;
}

.cta-button:hover,
.cta-button:focus {
  background: var(--accent-dark);
}

.ghost-button {
  background: transparent;
  color: var(--accent);
  border: 1px solid var(--accent);
}

.ghost-button:hover,
.ghost-button:focus {
  background: #e8edff;
}

.inline-link {
  color: var(--accent);
  font-weight: 600;
}

.service-stack {
  display: flex;
  flex-direction: column;
  gap: 36px;
}

.service-card {
  display: flex;
  flex-wrap: wrap;
  gap: 24px;
  padding: 24px;
  border-radius: 20px;
  background: var(--soft);
  border: 1px solid var(--line);
}

.service-card .card-text {
  flex: 1 1 240px;
  display: flex;
  flex-direction: column;
  gap: 12px;
}

.service-card .card-media {
  flex: 1 1 220px;
  border-radius: 16px;
  overflow: hidden;
  background-color: #d1d6da;
  min-height: 180px;
}

.service-card img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.price {
  font-weight: 700;
  font-size: 1.1rem;
}

.form-wrap {
  background: var(--soft);
  border-radius: 20px;
  padding: 28px;
  border: 1px solid var(--line);
}

form {
  display: flex;
  flex-direction: column;
  gap: 16px;
}

label {
  font-weight: 600;
}

input,
select,
textarea {
  padding: 12px 14px;
  border-radius: 12px;
  border: 1px solid var(--line);
  font-size: 1rem;
  font-family: inherit;
}

textarea {
  min-height: 120px;
  resize: vertical;
}

.form-note {
  font-size: 0.9rem;
  color: var(--muted);
}

.highlight-panel {
  padding: 24px;
  border-radius: 18px;
  background: var(--highlight);
  display: flex;
  flex-direction: column;
  gap: 12px;
}

.quote {
  font-size: 1.1rem;
  font-weight: 600;
}

footer {
  padding: 40px 6vw 60px 6vw;
  border-top: 1px solid var(--line);
}

.footer-top {
  display: flex;
  flex-wrap: wrap;
  gap: 24px;
  justify-content: space-between;
  align-items: center;
  margin-bottom: 18px;
}

.footer-links {
  display: flex;
  flex-wrap: wrap;
  gap: 16px;
}

.footer-links a:hover,
.footer-links a:focus {
  color: var(--accent);
}

.disclaimer {
  font-size: 0.85rem;
  color: var(--muted);
  margin-top: 18px;
}

.sticky-cta {
  position: fixed;
  right: 24px;
  bottom: 24px;
  z-index: 20;
  box-shadow: 0 12px 30px rgba(27, 27, 27, 0.2);
}

.cookie-banner {
  position: fixed;
  left: 20px;
  bottom: 20px;
  background: var(--soft);
  border: 1px solid var(--line);
  padding: 18px;
  border-radius: 16px;
  max-width: 360px;
  box-shadow: 0 12px 30px rgba(27, 27, 27, 0.12);
  z-index: 30;
}

.cookie-actions {
  display: flex;
  gap: 12px;
  margin-top: 12px;
  flex-wrap: wrap;
}

.bg-insight {
  background-image: url("https://images.unsplash.com/photo-1500530855697-b586d89ba3ee?w=1400&q=80");
  background-color: #2a3035;
  background-size: cover;
  background-position: center;
  position: relative;
  color: #fff;
}

.bg-insight::before {
  content: "";
  position: absolute;
  inset: 0;
  background: rgba(10, 18, 25, 0.55);
}

.bg-insight .split {
  position: relative;
}

@media (max-width: 900px) {
  .sticky-cta {
    right: 16px;
    bottom: 16px;
  }
}